Commodity Identity

Designed by; Ferroconcrete

Beautiful branding constructed hand-in-hand from the ground up by Commodity and Ferroconcrete. Noticing the fragrance industry has barely touched upon the digital age, Commodity targets modern consumers by creating a service that allows users to engage with scents that better match their own styles and routines. 

"The market seemed to be saturated with shirtless male models and lofty slogans—so we set about creating a modern brand of scents that felt accessible even for people who aren’t into fragrances."

Beautiful, simple design. Stunning use of the typeface Tiempos.

Photography by Luke Pearsall

 

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