Maeven Identity

Designed by; Lotta Nieminen

Maeven is a Brooklyn-based online shop with a collection of vintage and preowned designer clothing. Designed by New York-based designer Lotta Nieminen, the identity utilizes a bold modern interpretation of vintage envelopes- using a distinctive pattern pixel-like pattern to represent the stores online presence.

Fantastic colours. Typeface is Modern No.20 & Italic

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